10 Best White Label AI Chatbot Platforms for Agencies in 2026

The best white label chatbots in 2026 include Chatbase, Stammer, Lety, BotPenguin, Botsify, Social Intents, Robofy, UChat, Voiceflow, and Botpress. The right choice depends on whether you need simple brand removal, separate client accounts, or a full reseller setup with pricing and billing control.

A white label chatbot can mean two very different things.

Some tools only remove the vendor logo from the chat widget. Others go much further. They let you run a branded client portal, create separate accounts, set prices, and bill clients. The vendor can stay out of view.

That difference matters if you plan to sell AI as a service.

For agencies that build and manage customer support agents, Chatbase is a strong fit. The value sits in the agent, its workflows, and the ongoing service around it. If you want to sell access to your own branded chatbot SaaS, look at Stammer, Lety, BotPenguin, and Botsify. They give you more direct reseller controls.

For lower-cost resale, Robofy is easier to enter. Voiceflow and Botpress suit agencies that need more control over how agents are built and deployed. If clients do not need white labeling, broader chatbot software may be simpler and cheaper than paying for reseller features.

Best white label AI chatbot platforms compared

Public pricing and plan details were fact-checked against official vendor pages on September 14, 2026. AI usage, messaging, voice, client licenses, and add-ons can raise the total cost.

What counts as a true white label chatbot platform?

White labeling is not one feature.

At the basic level, it can mean removing a "Powered by" badge. That may be enough if your client only cares about the chatbot visitors see.

Reselling software needs more control.

A useful way to judge white label depth is:

1. Brand removal: The chatbot does not show the platform vendor.

2. Branded deployment: You can use your logo, colors, and domain.

3. Branded client platform: Clients can sign in under your brand.

4. Full reseller setup: You control client accounts, plans, pricing, billing, and usage.

A platform can offer the first two without offering the fourth.

For an agency, a true reseller setup usually means more than badge removal. You should be able to separate clients, control the branded experience, set prices and terms, and understand exactly who handles billing.

That is the key difference between white labeling and reselling. White labeling controls how the software looks. Reselling controls how the software is sold.

Removing a logo does not mean you can set client prices or issue invoices.

How we compared the platforms

We checked official pricing, product pages, partner programs, and docs. The facts and prices below were last verified on September 14, 2026. We did not claim hands-on testing.

If you're evaluating a platform for agency use, these are the questions that matter:

• How much of the vendor brand can you remove?
• Can clients use separate accounts or workspaces?
• Can you use your own domain?
• Can clients see their own analytics?
• Can you set your own prices?
• Can you bill clients through the platform?
• How are AI, message, and voice costs charged?
• Can the agent connect to client systems?
• Can it hand off to a person?
• What happens when you add more clients?
• What security or hosting controls are available?
• What is missing from the reseller setup?

Those questions tell you whether the platform will still work once you have real clients, real usage, and real support obligations.

10 best white label AI chatbot platforms for agencies

1. Chatbase: Best for managed AI customer support

Best for: Agencies that build, deploy, and improve support agents for clients.

Why it fits: The Chatbase Experts program gives agencies a dashboard, training, priority support, client matching, and a 30% commission on eligible new paying clients for one year. When an agency delivers an agent, the client receives an independent copy while the agency keeps its original. Through the Agents API, agencies can create, configure, train, style, clone, and delete agents without repeating every setup step by hand.

What clients get: Chatbase can handle more than FAQ chat. Procedures support repeatable workflows such as refunds, cancellations, checks, and escalations. Chatbase also supports Helpdesk, human handoff, integrations, and channels such as chat, email, WhatsApp, Slack, and voice.

White-label setup: Current Chatbase pricing lists a $99 per month add-on to remove "Powered by Chatbase" from deployed agents. The Enterprise plan also includes white-labeling, SSO, custom roles, audit logs, and SLAs. Chatbase defines Enterprise white-labeling as removing Chatbase branding from the embed script.

Tradeoff: Chatbase does not document a fully rebranded client admin portal with native client billing. Its Experts terms also state that agencies handle their own client pricing, billing, support, and disputes. That makes it a better fit when clients pay you for implementation, workflows, integrations, and ongoing work.

Choose it if: Your offer is managed AI customer support, not simply access to a branded chatbot portal. In that model, the real product decision is between AI customer service agents and how well they resolve issues, hand off to people, and connect with support systems.

Building AI support for clients? See how the Chatbase Experts program helps agencies build, deliver, and manage AI agents across client projects.

2. Stammer: Best for reselling chat and voice AI

Best for: Agencies that want to sell chat and voice agents under one brand.

Why it fits: Stammer is built around resale. Its Agency plan includes a white labeled dashboard, client access, API capabilities, integrations, human handoff, chat agents, and voice agents.

Billing model: Each client can have a separate sub-account wallet. The agency sets the price charged for messages or voice use and keeps the markup.

Pricing: Stammer's current pricing lists the Agency plan at $197 per month and Full SaaS Mode at $497 per month. Chat starts around $0.001 per message and voice around $0.11 per minute, depending on the model.

Tradeoff: Margins depend on usage. Heavy chat or voice volume can raise costs quickly if client pricing is too tight.

Choose it if: Chat and voice resale are core services and you want billing controls built around that model.

3. Lety: Best for multi-client agencies

Best for: Agencies that want a branded client portal with simple client-based tiers.

Why it fits: Paid plans include white labeling for the agency logo, domain, and client-facing dashboard. Lety also states that agents are unlimited across paid plans.

Client limits: Starter supports up to two client subaccounts. Standard supports up to 10. Unlimited removes the client-account cap.

Pricing: Lety's current pricing is $97 per month for Starter, $297 for Standard, and $497 for Unlimited. LLM tokens and WhatsApp session fees are passed through at vendor cost.

Tradeoff: The platform fee is predictable, but usage is not fully bundled. You still need room in client pricing for AI and messaging costs.

Choose it if: You want a full branded client experience without building the portal yourself.

4. BotPenguin: Best affordable full reseller platform

Best for: Agencies that want broad reseller controls at a lower starting price.

Why it fits: BotPenguin gives agencies control over branding, domain, client accounts, subscription plans, and pricing. The platform also covers several messaging channels, with more advanced deployment options available by plan.

Reseller depth: Its white label offer includes tools for client management and subscription control. Higher tiers or add-ons can cover options such as branded apps, server-location preferences, and on-premise deployment.

Pricing: BotPenguin's white label plans start at $600 per year. The Pebble plan lists up to 50 customers. Higher tiers list unlimited customers.

Tradeoff: The plan matrix is broad. The lowest price does not include every advanced channel or deployment option.

Choose it if: You want a full reseller setup and expect your offer to expand across channels or client types.

5. Botsify: Best for subscription and AI usage markup

Best for: Agencies that want billing controls inside the reseller platform.

Why it fits: Botsify's white label platform lets agencies use their own name, logo, domain, colors, and branded emails. Each client gets an isolated workspace while the agency manages accounts from one operator view.

Billing model: Botsify says agencies can charge recurring subscriptions, mark up model-token use, mark up MCP calls, and add one-time setup fees.

Capabilities: Its white label offer also lists unlimited AI agents, BYOK support, multiple channels, MCP integrations, documents, web search, and partner support.

Pricing: White label pricing is sales-led rather than published as one simple monthly plan.

Tradeoff: You cannot model margins as easily before speaking with sales.

Choose it if: You want to package both recurring access and AI usage under your own commercial model.

6. Social Intents: Best for a simple branded client portal

Best for: Agencies that mainly sell website chat, live support, and help desk automation.

Why it fits: Each client gets a separate workspace under the agency brand, including chatbot, live chat, help desk, analytics, transcripts, and integrations.

Billing model: Clients can sign in through the agency's domain and portal, while the agency bills them directly.

Pricing: Social Intents' Agency plan is $299 per month and includes 10 client subaccounts, 10 chatbots, 10,000 monthly chat conversations, a branded portal, and white label chats. Extra chatbots cost $20 per month.

Tradeoff: It is stronger for chat and support than for highly custom agent orchestration across many systems.

Choose it if: You want an easy-to-understand client portal for recurring chat and support services.

7. Robofy: Best lower-cost reseller option

Best for: Smaller agencies that want a white label panel without a large monthly commitment.

Why it fits: The Accelerator plan includes 10 client licenses, 10 AI agents, API and webhooks, chat history, analytics, and a white label panel.

Pricing: Robofy's reseller pricing lists Accelerator at $97 per month, Growth at $127, Pro at $137, and Enterprise at $149. Client licenses rise from 10 to 15 to 20, then become unlimited on Enterprise.

Integrations: Robofy lists connections such as WordPress, Shopify, Wix, WooCommerce, WhatsApp, Zapier, HubSpot, and Slack.

Tradeoff: Usage is credit-based. A low platform fee can matter less once several active clients start using a shared credit pool.

Choose it if: You want to test a reseller offer at a lower entry cost before committing to a larger platform.

8. UChat: Best for no-code resale with automated billing

Best for: Agencies that want a ready-made partner portal and a visual builder.

Why it fits: The Partner plan includes white label branding, a custom domain, Partner Portal, API access, automated trials and billing, and partner support.

Pricing: UChat's Partner plan is $199 per month. Client licenses start at $10 per client per month, with larger tiers for more bots, users, and seats.

White-label depth: UChat says the white label can cover the dashboard, login pages, mobile apps, and API docs.

Tradeoff: Per-client licensing means your base cost rises as the customer count grows.

Choose it if: You want no-code building plus a reseller portal and billing flow without creating those systems yourself.

9. Voiceflow: Best for bespoke AI agent projects

Best for: Agencies that sell custom conversational AI and ongoing optimization.

Why it fits: Voiceflow's agency offering includes multi-client workspace management, white-label and client handoff tools, access to major model providers, and usage-based billing.

Where it stands out: The platform is strong after launch. Agencies can build structured workflows, connect APIs, test changes, and review conversation performance across client projects. It also supports chat and voice.

Pricing: Voiceflow describes agency billing as transparent and usage-based rather than a fixed reseller subscription.

Tradeoff: Voiceflow is less turnkey for agencies whose main product is access to a branded SaaS portal with client subscription management.

Choose it if: Clients pay you for custom design, integrations, testing, and ongoing improvement.

10. Botpress: Best for developer-led branded deployments

Best for: Technical agencies that want strong control over the agent and customer-facing chat.

Why it fits: Botpress offers a visual builder, APIs, knowledge bases, integrations, analytics, and a customizable Webchat. Agencies can separate projects into workspaces and build custom frontends where needed.

Pricing: Botpress pricing lists Plus at $89 per month on monthly billing, or $79 per month when billed annually, plus AI spend. Plus includes watermark removal from Webchat.

White-label depth: Botpress makes an important distinction: white labeling applies to Webchat, not the full Studio or Dashboard.

Tradeoff: Botpress does not document a native agency reseller billing layer, and its own pricing page says Studio and Dashboard cannot currently be white labeled. If a fully branded client dashboard and reseller billing are non-negotiable, some Botpress alternatives are better suited to that agency model.

Choose it if: Your team builds and manages custom agents and mainly needs the end-user experience to match the client's brand.

White label vs reseller: what agencies actually get

The two terms often get mixed together.

They answer different questions.

White label asks what the client sees.

• Is the vendor badge gone?
• Can you use your logo and colors?
• Can the chatbot run on your domain?
• Does the vendor appear in the client portal?

Reseller asks who controls the sale.

• Can you create separate client accounts?
• Can you set your own plans?
• Can you set your own prices?
• Who bills the client?
• Can you mark up AI usage?
• Who owns the account if the client leaves?

A managed-service agency may not need native reseller billing.

If clients pay you for implementation, workflows, and support outcomes, native reseller billing may not matter. A platform such as Chatbase or Voiceflow can still work well.

If the software subscription is the product, look harder at Stammer, Lety, BotPenguin, Botsify, Social Intents, Robofy, or UChat.

How much does a white label chatbot platform really cost?

The monthly plan is only the starting point.

Your real cost can include:

• the base platform fee
• a white label add-on
• client licenses
• AI model use
• message or conversation use
• WhatsApp or SMS fees
• voice minutes
• phone numbers
• extra agents
• extra seats
• storage
• training data
• API limits
• onboarding or support fees

That is why agencies should model cost by client count. Use the number of clients you expect to serve.

What does it cost to support 10 clients?

This table uses public platform pricing where a clean 10-client comparison is possible. It excludes variable AI, voice, messaging, and add-on costs.

Do not choose on base price alone. Check the usage model too.

A low-cost plan can become expensive if AI use grows fast. A higher flat fee can be easier to manage when you have several active clients.

The number that matters is what it costs you to serve the clients you actually expect to sign.

Which white label model fits your agency?

Managed AI service agency

Choose Chatbase when the main service is support automation, workflows, integrations, and ongoing agent improvement.

Choose Voiceflow when the work is more custom and focused on custom conversation design.

In both cases, clients are paying for your work around the platform, not only access to software.

Full SaaS reseller

Start with Stammer, Lety, BotPenguin, and Botsify.

These tools give agencies stronger control over client accounts, pricing, and the branded software experience.

Lower-cost reseller business

Robofy is the clearest lower-cost option in the main list.

UChat is worth comparing if you prefer a no-code portal and per-client licenses.

Developer-led implementation

Botpress fits teams that want to build custom logic, connect APIs, and control the end-user chat experience.

MSP or partner-led selling

Engati's partner program is worth a look when partner enablement matters. It lists personalized training, flexible pricing, starter packs, pre-sales support, and co-marketing.

Self-hosted or embedded enterprise deployment

MirrorFly is a specialist option for clients that need on-premise hosting, source-code access, mobile SDKs, or more control over where client data is hosted.

White label chatbot vs white label AI agent

"Chatbot" is still the term many buyers search for. If your agency is choosing the underlying build stack rather than a reseller portal, the decision shifts toward AI agent builders with stronger orchestration, APIs, testing, and deployment control.

For most agencies, the bigger question is what the chatbot can do after it answers a question.

A basic chatbot mainly answers questions or follows a flow. An AI agent can also work with business systems. Depending on the platform and setup, it may:

• look up an order
• update a subscription
• qualify a lead
• book a meeting
• create a support ticket
• retrieve account data
• follow a refund process
• hand the conversation to a person

That changes what you can sell. Instead of charging for a widget, you can charge for a support workflow that actually completes work.

A basic FAQ bot is easy to replace. An agent tied to support, CRM, ecommerce, and internal workflows is harder to replace because the client depends on it for more than answers.

That does not mean every client needs a complex agent.

Start with the job the client needs done. Then choose the platform.

If voice is a major part of the project, compare AI voice agents for customer service separately. A chatbot platform with a voice add-on is not always the best voice platform.

What to check before signing a reseller contract

A polished demo will not show every problem you may run into after the sale.

Before you commit, check the details that affect your margin, your client relationship, and the work your team will have to own.

Where does the vendor name appear? Check the widget, login page, dashboard, URLs, emails, invoices, docs, and support messages.

Who owns the client account? Make sure you know whether the account belongs to you, the vendor, or the client.

Is client data separated? Conversations, knowledge, analytics, integrations, and billing should stay isolated by client.

Who controls pricing? A referral commission is not the same as setting your own subscription price.

How does usage work? Check model cost, messages, voice, WhatsApp, storage, and overages.

What happens when a client leaves? Confirm how data export, agent transfer, billing, and access work.

Can you clone a proven setup? Reuse can save time, but private client data should never carry over.

What partner support is included? Training, sales help, co-marketing, and technical escalation can matter once you manage many accounts.

Which enterprise claims are documented? Do not assume a cloud tool offers an SLA, on-premise hosting, data residency, or private deployment unless the vendor states it.

Other white label chatbot platforms worth considering

Engati: Best for partner enablement

Engati is useful for agencies and MSPs that want help selling and delivering the service.

Its partner program lists personalized training, starter packs, and flexible pricing. It also includes pre-sales support and co-marketing. Its white label offer also includes a customizable portal and bot-building support.

It is worth considering when partner support matters as much as the platform itself.

CustomGPT: Best for branded knowledge assistants

CustomGPT is more focused on source-grounded knowledge assistants than full reseller operations.

CustomGPT's current pricing lists Premium at $499 per month on monthly billing. It includes removal of CustomGPT branding and full API access.

CustomGPT makes an important point that applies across this market: white label features and reseller rights are not the same thing. Agencies should confirm commercial resale rights before building a client offer around the platform.

MirrorFly: Best for self-hosted and mobile deployments

MirrorFly is closer to chat and voice infrastructure. It is not a typical agency chatbot product.

MirrorFly's on-premise offering supports white labeling, mobile and web SDKs, data-residency controls, and server-side source-code access for on-premise customers.

That makes it relevant when a client has strict hosting, mobile-app, or infrastructure needs.

It is less relevant if you only need a branded website chatbot.

Frequently asked questions

What is the difference between a white label chatbot and a reseller program?

A white label chatbot changes what users and clients see. A reseller program defines how you sell the product.

A platform can remove its branding without giving you full sales control. You may still lack control over client plans, prices, invoices, or subscriptions. Agencies that want to sell software access should check both white label features and reseller terms.

Are there white label chatbot platforms under $100 per month?

Yes.

Robofy's Accelerator plan is currently $97 per month for 10 client licenses. Lety's Starter plan is $97 per month for up to two client subaccounts. BotPenguin starts at $600 per year, which is below $100 per month when spread across a year.

The entry price is not the full cost. Check usage, client limits, channels, and add-ons before you set your own client price.

Can white label chatbot platforms keep clients and analytics separate?

Yes, but the level of separation varies.

Many reseller platforms are built around separate client accounts or workspaces. Stammer explicitly gives each client its own dashboard and analytics. Social Intents gives each client a full workspace, and Robofy includes analytics with client-license management.

Before buying, check whether conversations, analytics, integrations, usage, and billing are all separated by client. A separate login alone is not enough.

Which white label chatbot platforms support on-premise or private deployment?

MirrorFly is one of the clearest options for on-premise and self-hosted chat and voice infrastructure.

BotPenguin lists on-premise deployment as an add-on in its white label plans. Stammer lists self-hosting as an optional Enterprise capability.

For regulated clients, confirm the hosting region and data terms first. Then check security controls, the SLA, and support responsibilities before signing.

Pick the platform that matches what you plan to sell

A marketing agency adding managed AI support for clients does not need the same setup as an MSP reselling software access.

Start with the business model.

If clients are paying for access to your own branded software, choose a reseller platform with client accounts, pricing control, and billing built in.

That distinction can save you from paying for reseller features you do not need, or discovering too late that "white label" only meant removing a logo.

If your agency makes money from implementation and ongoing AI support, test Chatbase with a real client workflow. Build your first AI agent.